Marketing Coordinator

Exciting opportunity for Marketing Coordinator work for rapidly growing organisation involved in urban innovation. 

Looking to recruit a dynamic Direct Marketing Coordinator to take full responsibility for maximising quality of attendees and numbers in a very busy, lively and varied events programme, as well as driving awareness of activities at their centre of excellence in London

Please note this is a fixed term for 1 year INITIALLY.

The ideal candidate will be the lead on marketing a dynamic events programme, using a variety of channels including direct marketing and the ability to implement detailed marketing campaigns in order to achieve challenging targets and KPIs.

The Role

• Execute, refine and adapt current event marketing and press strategies
• Manage marketing campaigns across the promotional mix, including email, social media, partnerships
• Oversee marketing budget for events, approve invoices, update budget and negotiate with suppliers
• Define target audience and outline marketing plan with brief from internal or external partner
• Use Salesforce and Etouches to design highly targeted direct marketing campaigns for events, ‘own’ database use for events team
• Negotiate, manage and monitor partnership agreements with event partners to promote events
• Analyse marketing campaigns, delegate profiles, delegate feedback and record in Excel.
• Work with design to create email templates, banners, ads, etc
• Liaise with speakers and partners to ensure maximum pre-event publicity
• Use B2B copywriting to promote events on websites
• Set up pay-to-attend events system, liaising with Finance
• Network during events to obtain feedback to improve marketing strategy
• Liaise with Communications team to include key events on newsletter
• Supervise Events Assistant on identifying target markets, research and entry of contact data on Salesforce, supervise management of events records
• Represent the events department in the management of Salesforce
• Log and record attendance at events, including drop-out rate, KPI targets, profile of participants
• Support the achievement of key financial targets for venue hire and sponsorship of events.

The Person

Essential Requirements:

• Educated to degree level
• Track record of achieving challenging targets in a B2B marketing environment
• Solid direct and social media marketing experience
• Confidence with database use for direct marketing
• Accurate and fast copywriting skills
• A good eye for detail
• Able to work under pressure as part of a team

Desirable:

• Ability to drive forward database use and development for direct marketing
• Familiarity with the full marketing mix

In return for your Marketing expertise you can expect to be rewarded with a very attractive salary package which includes a base of £32k to £36k (dep on exp) + Benefits.

Please send your CV in Word Format & English please to Tony Timmins, Executive Search Consultant.