Digtal Marketing Manager

My client is a B2B SaaS company who are looking for an Digital Marketing Manager. The Marketing Managerwill be responsible for recommending, developing, implementing and measuring online marketing strategies and programs. They will work closely with the marketing communications, sales, and product management. Strong analytical and project management skills are essential.

The successful hire will be responsible for developing, implementing and managing inbound marketing strategies that optimize website and online content, improve Google search rankings for selected keywords (SEO), and continually improve the effectiveness of PPC, display networks, social media activity and internal/external blogs. They will work to increase website, blog and partner support portal traffic, manage the marketing automation platform and implement rules and techniques for managing database records and executing and tracking inbound and outbound programs.

The Digtal Marketing Manager must have:

• 5-7 years of B2B online marketing experience in fast-paced environments; preferably for a SaaS company.
• 3-5 years of experience with marketing automation platforms, Eloqua expertise strongly desired.
• Very strong analytical skills and the ability to interpret data to optimize marketing programs.
• Extensive experience with online marketing tools including Google AdWords, online survey tools, website analytic tools (ie, Google Analytics), etc.
• Good leadership and problem solving skills and ability to manage multiple projects.
• A Bachelor's degree in business administration, software development, computer science, marketing, statistics or a related field is a requirement.