Integrated Marketing Manager (SaaS)

Integrated Marketing Manager required by global leader of SaaS enterprise applications to work within the UKI marketing team. You will lead others on planning, development, project management, and successful implementation of integrated marketing programs for audiences and industries including awareness, demand generation, pipeline building and pipeline acceleration.

The Integrated Marketing Manager will drive the orchestration of branding, communications, data, online, digital media, partners, customer references and events.

You will collaborate with various internal and external teams including global, EMEA and local teams to capitalize on the marketing mix with emphasis on the customer.

Integrated Marketing Manager Role Overview:

• Strategy Execution - translate business strategy and objectives into effective marketing execution tactics.
• Lead Management
• Data Management
• Market Research/Analysis
• Asset Management
• Agency Management
• Field Enablement
• Customer Service and Relationship Management
• Empower and instruct others to utilize standard tools and systems to document, communicate, measure and monitor program plan and facilitate execution to share content and asset.
• Expertly lead execution teams on configuration, execution and best practices.

Integrated Marketing Manager Responsibilities:

• Manage individuals
• Conduct Performance and Reward Management processes (leveraging the relevant tools and systems)
• Set objectives and development plans, review performance, and provide feedback on a regular basis
• Support employees' career aspirations and facilitate the transition of employees into their desired roles
• Interpret an employee's behaviors and motivators to coach, empower, and enable
• Develop the next level of leaders by effectively delegating management activities, encouraging stretch goals and expecting department wins to be shared/recognized/rewarded to ensure a solid management pipeline
• Ensure effective management of the employee life cycle by actively participating in recruitment, selection, performance, succession planning, development, and transition activities
• Understand and leverage relevant HR and People tools and strategies that apply to individuals and teams

This is a great opportunity to take the lead in an exciting global company. An opportunity to really make a difference whilst leading and empowering the people supporting you.