Senior Marketing Executive

We have an urgent requirement for an Senior Marketing Executive

This is a Permanent Opportunity located at London, UK.

Duration: Permanent

Location: London, UK

Start Date: ASAP

Purpose of Role:

Grow market share and audiences across the growing global air travel markets by communicating client value propositions and brand messaging to relevant audiences

Work as part of the cross functional air travel team and global marketing team to deliver marketing activities across all channels to generate sales opportunities and revenue

Key responsibilities

Define the marketing plan:

Outline a global marketing plan for the air travel sector including the current market penetration and potential opportunity across airlines, airports and air travel service markets for client online subscription services across the Americas, EMEA and APAC. Define the value propositions, budget, activities and content strategy needed as part of the plan to deliver audience growth and sales opportunities world-wide.

Multi channel marketing execution:

Manage and execute global marketing plans utilising all channels and making maximum use of available marketing budget to grow audience, leads and new business revenue.

Work with internal teams and carry out customer calls and visits to build deep understanding of audiences and their challenges and ensure these are reflected in the sector plans.

Develop and deliver a global content plan to support the marketing plan and help communicate the client value proposition to air travel professionals.

Achieve the target for the % of new business revenue achieved from leads from your efforts and KPIs linked to your sector and channels.

Audience growth:

Define the market segments and relevant target personnel within airlines, airports and other air travel segments worldwide, taking input from marketing colleagues in the US and Asia. Explore and define a customer data growth strategy for the air travel sector, working with marketing colleagues to define growth targets and strategies to grow audiences.

Tracking & Measuring:

Track and report on the impact of marketing channels on air travel sector revenue growth and demonstrate effectiveness of activities on growing audiences and moving prospects along the buying cycle. Work with marketing colleagues to track, test and optimise customer journeys for air travel audiences.

Customer retention and growth:

Work closely with the global sales team and air travel cross functional team to deliver account based marketing plans and marketing programmes to support the growth of strategic air travel sector customer accounts across the world. Work with marketing colleagues to deliver tailored welcome programmes and customer communications to the air travel segments and user types to influence retention and renewal rates for online subscription services.

Sales enablement: work with marketing colleagues globally to create a suite of on and off line materials that engage existing and potential customers and support the buying cycle across all audiences in the air travel segments.

Selection Criteria

Experience/Knowledge/Skills:

Essential

Minimum of three years' experience in B2B marketing roles

Educated to degree level

Proven track record in:

Writing and executing marketing plans

Using content marketing to generate prospects and leads to build a sales pipeline

Managing multi channel marketing activities

Writing compelling copy that drives conversions

Optimising and testing for conversion

Using KPIs and data to drive campaign planning

User journey analysis and optimisation

Managing budgets and illustrating ROI from investments

Working with multiple stakeholders to outline and work to common goals

Delivering customer programmes to support retention and deliver growth revenue

Using web analytics tools to support reporting and planning

Managing external suppliers and partners

Excellent analytical and reporting skills

Excellent planning, organisational and communication skills

Ability to prioritise and manage multiple projects simultaneously

Ability to work autonomously and show initiative

Desirable

Marketing qualification

Proven track record in localising campaigns outside the UK

Knowledge of aerospace and aviation markets

Experience of working within a Matrix environment

Experience of working as part of a global team

Personal Attributes:

Flexible and adaptable: to changing customer needs and value propositions and comfortable working as part of a global team

Emotional intelligence: able to establish and build relationships with stakeholders at all levels.

Driven and focused: delivers on own goals and works on projects autonomously and with staff across the world and demonstrates their impact.

Challenges the status quo: comes up with new ideas and approaches to deliver better customer experience and results.

Confident: able to engage with customers appropriately, present ideas clearly and get buy in from stakeholders at all levels.

Inquisitive and detail oriented: constantly seeks to improve customer experience and results through testing and measuring the impact of new ideas.

A lateral thinker with a can do' positive attitude and hands-on implementation skills

Kind Regards

Julius Bhoompag

Infoplus Technologies UK Limited

Borehamwood