Digital/Web Analytics - Senior Manager

Senior Manager level opportunity in Digital Analytics for a the Global Leaders in Professional Services & Technology.

This role is a part of the Operations Analytics Practice which is in a hyper growth mode and has aspirations to multiply sales and revenue manifold over the next 3 - 5 years. This person will be an experienced in Digital/Web analytics with strong customer facing and solution design skills.

Key Skills and Experience:

• Strong ability to influence senior client personnel with thought leadership and content
  
  
• Strong understanding of Web analytics, Social Media, Knowledge of web site tracking tools, digital media tactics, and analysis to inform optimization recommendations, SEO etc.
  
  
• Knowledge of Statistical tools like SAS, R, SPSS, Clarabridge etc.
  
  
• Minimum 12 years' of deep Analytics experience (Sales experience preferred) with leading KPOs (Genpact, Cognizant, EXL/Inductis, Mu Sigma, IBM, etc.) in the relevant field
  
  
• Analytics experience must include both

1. Design: Conceptualize proofs-of-concept, design analytical models and drive insights. Strong experience across descriptive, predictive & prescriptive analytics
2. Run: Execute, project/program manage analytics deals/projects

• Expertise on tools and technologies in the analytics and data visualization (eg, SAS, R, SPSS, SQL. VBA/Macros, Tableau, etc.).

• Minimum 5 years' of experience in Digital Marketing Analytics capabilities