Marketing Campaign Manager: Social Media, PPC, Financial Sols

Marketing Campaign Manager: Social Media, PPC, PR. For Financial Services Solutions Software
Near Stafford, Staffordshire. Commutable via Stoke, Wolverhampton, M6 Corridor.
GBP35,000 - GBP40,000 pa (negotiable) + Comp Bens!

Established Financials focussed business systems software vendor requires experienced Social Media Marketing Campaign Manager capable of managing this companies activity in conjunction with their North American Sales team efforts: including managing the delivery of Social Media, Tele-Marketing, Blogging, PPC and PR type activities and events.

You will need:
Demonstrable experience of devising executing marketing campaigns to the financial services sector.
Demonstrable B2B experience of marketing software systems and solutions.
Demonstrable experience with in and out bound marketing techniques, social media and marketing automation tools.

Knowledge of marketing best practices in relation to the North American is highly desirable but by no means essential

The Role:
Maintaining awareness of emerging developments in marketing campaigns within the industry.
Conception, planning of all Lead Generation Marketing Campaigns in North America.
Liaising with the Marketing team and North American sales teams to advise, collaborate and monitor effectiveness of campaigns.
Report and analyse campaign results.
Monitor and report and respond to competitive campaigns in North America.
Effective use of multiple channels: email, social media, events, telemarketing, blogs, pay-per click adverts and PR activities (that will achieve agreed campaign objectives).
Develop and agree a campaign calendar.
Identify target audience and devise, prepare and produce campaign activities and content.
Identify lead sources for each campaign.
Brief external agencies including creative, digital and media planning agencies
Ensure all campaign elements are accurate and pass through the official sign off process.
Ensure each campaign has clear metrics and to carry out post campaign analysis.
To track, measure and report, number of leads, cost per lead and continuing ROI of each market campaign.
Effectively manage generated leads from all areas of the campaign activity in conjunction with telemarketing and sales.
Liaise with marketing communications to ensure consistency of message
Identify, book and coordinate event activity for existing customers to include Focus groups and executive networking events.
Input to the strategic marketing planning process.
To agree a personal development and training plan to support and enhance the role.

You must be willing to travel occasionally both within the UK and internationally which could entail occasional nights away from home. Competitive Salary and Benefits package on offer.

Please send CV now and call Tim Morris to find out more about this opportunity.

Marketing Campaign Manager: Social Media, PPC, PR. For Financial Services Solutions Software
Near Stafford, Staffordshire. Commutable via Stoke, Wolverhampton, M6 Corridor.