Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO) Glasgow, Digital, retail/E-commerce experience

ROLE:

Looking for an experienced, talented and passionate CMO to be part of developing the world's best online interior design store.
You will be an eCommerce and digital marketing expert, working on creating and delivering industry leading, cross channel, digital marketing strategies including performance, display, e-mail, viral campaigns, affiliate, search and social media marketing and many others.
You will have the knowledge and experience to ensure that marketing and advertising plans across all channels support sales objectives and capitalise on opportunities. You will know how to manage the website PL to meet sales targets and deliver excellent ROI.

ACTIVITIES:

Manage and Motivate the Digital Team to ensure growth, profitability and ROI

Be obsessed by our customers - listen to their changing needs, understand how they research and buy our products and be ahead of their evolving buying habits

Leverage data and analytics to drive insights and deliver considered, targeted, personalised and segmented campaigns

Work closely with Creative, Production, Tech and Customer service to develop, deliver and communicate our proposition to our Customer

Deliver objectives, KPI's, targets, forecasts & budgets for the search marketing, the online communications marketing, branding initiatives and PR activity

Set objectives for acquisition and retention of customers based on measured customer awareness/appreciation/action/advocacy

Increase customer data base, visitor numbers and conversion rates

Take full responsibility for driving marketing functions and reporting to the Board

SKILLS:

Degree Educated, preferably in Business and or marketing
Min 7 years extensive Digital Marketing experience
An eCommerce and digital marketing expert with a proven track record of success in retail
Entrepreneurial and highly motivated to succeed

Disclaimer:

By applying for this role, or any other role via DP Connect, you are consenting to your personal information being registered with iProfile please go to our website to view our privacy and cookie policy.

iProfile partner with DP Connect to import and maintain clean, accurate candidate data into our CRM. For more information please visit iProfile's website.