Digital Marketing Manager
- Recruiter
- Symposium
- Location
- London
- Salary
- 30000.00 GBP Annual + GBP28,000 - GBP30,000
- Posted
- 21 Apr 2015
- Closes
- 28 Apr 2015
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Permanent
- Hours
- Full Time
We are a dynamic and innovative industry-leading HR conference, training events, media and consultancy company based in Shoreditch, close to the Old Street roundabout. We are looking for a digital marketing and website manager to join our creative digital marketing team to drive online sales, increase traffic to our websites and optimise customer experience in this brand new position within the business.
As the ideal candidate, you will be enthusiastic and experienced marketing professional, able to use your initiative and keen to learn about and progress our business. You should have knowledge of Wordpress and database management software such as ACT!, and have experience of website, ecommerce and social media management in addition to SEO, PPC advertising, digital marketing and email social media campaigns. Writing skills and the ability to produce and manage sales copy and content marketing strategies are essential. You should have proven management and leadership ability, strong analytical and forward planning skills and be able to prioritise tasks and workloads for a small team.
Responsibilities will include:
- Devising strategies to drive online traffic to the company website and event landing pages.
- Improving the usability, design, content and conversion of the company website.
- Tracking conversion rates and using data to improve website performance.
- Developing and managing email marketing campaign strategy and digital marketing campaigns
- Managing, augmenting and segmenting our marketing database
- Developing and overseeing the company's social media strategy in line with marketing goals
- Managing online brand and product campaigns to raise brand awareness
- Developing content marketing strategy and customer personas as part of marketing strategy
- Manage, proof and approve website marketing copy and thought leadership content
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Maintain design and image standards of our websites
- Advise on pricing and create discount strategies for events and products
- Line management of digital marketing team, with the ability to train and educate on key marketing skills and adopt a 'hands-on' approach.
- Work closely with the Managing Director in shaping the overall strategic direction of the business.
The role will be varied and busy, providing a great opportunity for you to utilise and expand your knowledge and skills within digital marketing. Training will be provided and there is great scope for you to progress within a growing company. The successful candidate can expect a salary of between GBP28,000 and GBP30,000, with a three month probationary period.
To apply for this role, please click on the apply link below.