Head of Digital CRM/Loyalty Marketing

Recruiter
Sphere Digital Recruitment
Location
London
Salary
70000.00 GBP Annual
Posted
03 Mar 2015
Closes
11 Mar 2015
Contract Type
Permanent
Hours
Full Time

Head of Digital - CRM/Loyalty Marketing

Salary- GBP60,000- GBP75,000 plus bens

The Company

Our client are a rapidly growing loyalty and engagement business who require a Senior Digital Marketing Manager to help them develop their business through digital channels - mainly Affiliates, Search and Email. This is a leadership role and will be required to build an in house team.

The Job

  • Define and execute CRM and Email marketing strategies to engage with a large consumer audience
  • Responsible for segmentation, customer profiling and email creation
  • Management of content team
  • Developing the strategy across all digital channels including SEO, PPC, CRM, Affiliates and Social Media
  • Testing and reviewing all current platforms and providers
  • Recruitment and team management
  • To evaluate customer research, market conditions and competitor data

You

  • The successful applicant will have a proven track record of delivering a full digital customer retention campaigns
  • Ability to demonstrate where you have used data driven insights to achieve business goals with integrated campaigns for your clients.
  • Experienced in delivering multi-channel creative communications solutions, across multiple channels, with a strong background in planning.
  • Experience of leading a sizeable marketing team
  • Clear proven ability to deliver a full digital customer acquisition strategy
  • Expert in delivering strategy across Email and affiliate
  • Ability to work closely with board and CEO
  • Develop and implement company's digital marketing strategy
  • Deliver profitable customer acquisition targets
  • Manage key internal stakeholder relationship

Where do I apply?

You can apply for this role now by sending us your CV or by calling us now!

Niall Phelan

Director

Why not apply via our website at spherelondon.co.uk