B2B Marketing Manager

To support our rapid growth we are expanding our Marketing Team. This team sits at the heart of the business, interfacing with product strategy, sales, development, operations and finance. The overall team’s focus is to deliver and execute our marketing strategy which covers both a B2B and B2C product portfolio. This role focuses on the development of our marketing plan for the B2B products and strategy to meet company objectives with a strong focus on digital marketing.

Help shape the overall B2B Marketing Strategy with the Marketing Director Design, implement and execute marketing campaigns to promote B2B products and generate brand awareness and leads for the sales team Evaluate customer research, market conditions, and competitor data to support the delivery of effective marketing campaigns Work closely with the Account Management and Sales Teams to understand their requirements and targets and then execute the marketing plan to support these requirements Use marketing automation and email management tools (such as Pardot or Mailchimp) to create and execute digital marketing campaigns in line with the marketing calendar Evolve and manage a quality portfolio of marketing collateral and content that can be disseminated across all physical and digital channels to support organic growth and generate inbound interest Manage a social media strategy for WEX Europe (LinkedIn & Twitter) and ensure constant organic growth and engagement with followers of the brand Ensure accurate and timely reporting and MI of all marketing activity