Online Marketing Manager

Recruiter
Play.com
Location
London
Salary
Competitive Salary and Benefits
Posted
13 Jan 2015
Closes
10 Feb 2015
Ref
3216
Contact
Applicant Services
Contract Type
Contract
Hours
Part Time
Online Marketing Manager
Fixed Term Contract
London

Competitive Salary and Benefits

Requirements
• Undergraduate degree or equivalent academic qualifications.
• Experience of digital marketing within a commercial environment.
• Experience of negotiating and managing commercial partnerships with 3rd parties.
• Experience of managing external agencies to ensure strong performance.
• Experience of affiliate/display marketing.

The Role
As an Online Marketing Manager you will be responsible for developing and executing the UK digital marketing strategy through acquisition channels in order to grow awareness and consideration of the brand and to drive profitable traffic to the UK marketplace. Your other roles and responsibilities will include:
• Managing online acquisition channels.
• Managing the day to day working relationships with Rakuten EU Marketing, GMO & 3rd party suppliers.
• Inputting into the development and implementation of the UK marketing strategy to support the launch of the Rakuten website.
• Being accountable for performance of Online Marketing channels against agreed KPIs, using all available optimisation levers to maximise performance within and across channels.
• Optimising 3rd party advertising relationships on the UK website and identifying, negotiating and implementing new opportunities in order to maximise incremental revenue generated from advertising.
• Analysing and developing insight into the performance of Online Marketing channels.
• Managing the online acquisition marketing budget, working with Business Service team to ensure optimised spend vs. agreed plan.

The Person
In this position you must be able to develop strategies from scratch and push projects through to execution in an ever-changing digital landscape. You must be highly organised and a proficient multi-tasker with excellent communication skills and the ability to explain complex concepts to specialist and non-specialist audiences. It is also important that you are able to manage your relationships and resolve differences between business partner’s conflicting objectives.

About Us
Rakuten, Inc. is among the world's leading Internet service providers offering various user and business-oriented services, e.g. in the fields of e-commerce, travel, banking, online securities trading, credit cards, e-money, portal and media, online marketing, logistics and professional sports. Rakuten was founded in 1997 and now has more than 11,000 employees worldwide.

Today Rakuten is in the top 10 of global e-commerce companies and in 2012 it was selected by Forbes as 7th among the World’s Most Innovative Companies. Rakuten is now accelerating its overseas expansion and growing its regional activities.

What we offer
• Interesting and challenging fast paced environment with many opportunities to grow professionally.
• A chance to shape and build the organisation and inspiration to make a difference.
• Opportunity to work in European and Global teams.
• Open and respectful multicultural environment.
• Professional, passionate, dynamic, ambitious, but friendly team with exciting goals and flat hierarchies.

If you wish to be considered for this superb opportunity click ‘apply’. You must be eligible to work in the UK.

People/skills that would be suitable for this role include: Online Marketing Manager, Commercial Marketing, Retail, Business Development, Digital Marketing,