Web Insights and Optimisation Analyst

An experienced Web Insights and Optimisation Analyst is required for one of the UK's leading travel companies, based in London. You will be joining the business during an exciting period of transformation and growth so you will expected to contribute the use of customer data to drive commercial success.
Within this role, you will be working with internal stakeholders, to plan and run complex analytical projects, which will help improve customer conversion through to the checkout process.

You will need to generate actionable insights from extracting, preparing and analysing large complex data sets, as well as identify trends and behaviours which can then help shape strategic improvements. This is why it's really important that every piece of data relating to traffic and customer behaviour is organised into concise reports.

Experience Required
- Experience working with large customer data volumes and a proven track record of using this data to help suggest business insights.
- A proven statistical and analytical experience
- Highly proficient in Microsoft Excel, Omniture and Google Analytics
- Experience with using customer experience applications such as Clicktale or Tealeaf
- A proven history of using web analytics methodologies, such as multivariate testing, click-stream analysis and page flow analysis.

The company are based in central London and they offer a fun and lively working environment. There's plenty of room to progress in this steadily expanding organisation and the successful candidate will be in a prime position to make a difference to how this company moves forward. The role offers a salary ranging from GBP40,000 to GBP45,000 depending on experience.

This advert was posted by Propel - an award winning recruitment consultancy supporting marketing, advertising and technology in the digital world. We match talented professionals with opportunities from digital employers, be they industry stalwarts or the next big thing. Overall, we make talent count.

Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.