Brand Marketing Manager

The role

This role is responsible for working closely with the Director of PR and Communications to help create, execute and manage strategic initiatives to support the overall Global Brand Marketing message. The successful candidate will support the team in all offline marketing initiatives for the 2015and beyond Brand Campaign helping to deliver consistent global messaging that is on brand, timely and delivered on budget.

Responsibilities:

• Work closely with the Director of PR and Communications to lead and execute all Farfetch platform programs in a dynamic, engaging, customer friendly manner ensuring industry noise and global recognition
• Create, execute and manage the annual content calendar, ensuring considered content, effective planning and strong team leadership
• Work with the PR and Digital Communications team to ideate and execute strategy across but not limited to 7 key markets to expand brands global footprint
• Help create and ideate content with the Digital Communication team to fit within the Farfetch video strategy and initiatives
• Work with the Director of PR and Communications and broader marketing teams to create and execute Men's brand strategy globally. Demonstrating an integrated marketing approach considering all brand touch points
• Lead and execute strategy for continuous brand support for the Farfetch Discover App including but not exclusive to events, content plans etc
• Support and expand selected editorial features and initiatives by providing new ideas
• Work to set KPI's, measures and objectives reporting performance on a regular basis including recommendations to drive improvement
• Build strong relationships with internal stakeholders and external agencies to ensure the brand message is delivered effectively and consistently

Key skills and experience:

• Ideally, minimum 4 years' experience within fashion marketing or another creative sector i.e. Events, Publications
• Track record of innovation, imagination and success providing both strategic and creative direction
• Excellent understanding of the Farfetch brand and concept, with an appreciation for e-commerce and multichannel
• Significant commercial Marketing experience gained in a luxury retail environment
• Excellent communication skills, leadership, strategic ability, proven creativity and initiative
• International Marketing experience with the ability to showcase successes in global markets
• Solid experience of leading and managing a team
• Strong commercial acumen and ability to think strategically
• Experience working in a fast-moving entrepreneurial environment, with competing deadlines and priorities
• Highly organized with exceptional planning capabilities
• Additional language, advantageous