Marketing & Website Optimisation Analyst
- Recruiter
- Car Shops Ltd
- Location
- Milton Keynes
- Salary
- Competitive
- Posted
- 27 Nov 2014
- Closes
- 01 Dec 2014
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Permanent
- Hours
- Full Time
Location: Northampton
Salary:GBP30,000 - GBP35,000 per annum depending on experience
Contract type: Permanent
Hours: 40 hours per week
Let's start with the facts
CarShop aims to be the employer of choice within the motor retail industry. We put a lot of time and effort into finding and nurturing the very best candidates for every role, recognising and rewarding your achievements and supporting your personal development.
Achieving this goal will help us maintain our position as the UK's leading used car supermarket group. It will also enable us to set the standard by which all other motor dealerships and car supermarkets are measured. Established in 1999, CarShop have a GBP200 million annual turnover, 20,000+ annual retail sales, up to 3,500 cars in group stock at any one time, over 400 employees, 14 years of experience
The role in a nutshell
We are looking for a Marketing & Website Optimisation Analyst to work within our marketing team. The successful candidate will be responsible for defining and implementing measurement strategies that align with marketing and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insight. The role will also involve determining conversion optimisation hypotheses, with the aim of improving efficiency in digital marketing strategies, conversion rate optimisation (CRO) for the new website, improving the digital customer experience and increasing ROI.
The CarShop website, receives >5m visitors a year, and represents not only a strong go-to-market channel but also a valuable platform for the development of the online sales process.
What you will be doing
Strategy & Reporting
- Identifying objectives, advise and implement suitable measurement strategies
- Benchmark performance across all online channels and advising on KPIs
- Analysing online user behaviour, conversion data and customer journeys, funnel analysis and supporting third-party agencies on multi-channel attribution analysis
- Performing ROI analysis
- Identifying customer struggle within the online journey, write appropriate hypotheses and use data and analysis to prove/disprove leading to website and conversion rate optimization (CRO)
Analytical & Technical
- Providing consultancy to the IT/Development team on campaign tagging and additional on-site tracking
- Spotting potential to implement innovative new methodologies and improve analytical procedure reporting enrichment and continual evolution
Communication
- Using data work closely with the internal business intelligence and supply teams to identify, and explore opportunities to improve/support pricing, stock allocation/mix decisions
- Collaborating with the marketing, design and development teams for conversion optimisation projects, overall performance measurement and conduct detailed analysis work
What we expect from you
- Experience in working within a marketing/business intelligence environment high level of experience working with analytical software (e.g. Google Analytics, Adobe SiteCatalyst etc.)
- High level of experience in data analysis techniques and advanced Excel
- Experience in identifying and validating strategic and tactical marketing objectives
- High level of experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
- Experience in working with CRO/website optimisation testing tools, e.g. Google Website Optimizer, Visual Website Optimizer, Maxymiser, etc.
- Enthusiastic and self-motivated, with the ability to work proactively
In return, this is what you can expect from us
- Competitive holiday that increases with length of service
- Opportunities for personal and career development
- Salary sacrifice schemes including childcare vouchers and cycle to work
- Discounts on the High Street
- Discounts on Vehicles & Servicing
- Free parking
What happens next?
Once you have completed your application, our Recruitment Team will initially consider your skills and experience based on your CV and application. If suitable, our team will then contact you to advise you of the next stage.
CarShop is an equal opportunities employer and positively welcomes all applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.