PR & Social Media Manager - Bromley
- Recruiter
- Direct Line Group
- Location
- Kent
- Salary
- Competitive
- Posted
- 30 Oct 2014
- Closes
- 06 Nov 2014
- Sectors
- Sales, Media Sales
- Contract Type
- Permanent
- Hours
- Full Time
Purpose of Role
The focus of this role is to develop and deliver the traditional PR activities and the social content strategy for commercial direct across DL4B products and UKIBS.
It is also a reactive and executional role managing and responding to commentary and communications about our brand and products in the social channels working alongside the customer service team.
You will design and implement interaction best practice and will deliver reporting of PR coverage and social media community activities.
Key Accountabilities
Strategy, Planning & Execution:
Create and deliver the PR and social media strategy and content planning framework to deliver sustainable engagement with our online communities
Create, develop and distribute Press releases for publication across media channels to generate coverage, build brand awareness and position us as experts in business insurance
Identify the core content themes, stories and social currencies for proactive customer engagement and gather audience insights and data - working closely with product managers and content editor.
Own and develop social content calendar for each product and work with key stakeholders and external partners to plan, create and curate fresh, useful and interesting content for our online communities
Consolidate, coordinate and socialise all content generated in the business (Marketing campaigns, SEO, Customer Service)
Create new social content to bring our brands personality and creative route to life
Ensure all activities are measurable through the Connected response' model
Work closely with the web team to integrate all social content onto our web platforms
Manage customer interactions in social channels (LinkedIn, twitter, google+) with customer services team following defined processes and SLAs
Support the Head of Marketing to define and drive the strategic direction of PR and Social Media creating a clear direction and a robust implementation roadmap for each product
Advocate social media best practice and actively look to broaden internal understanding of social media by advising/training others when necessary Establish the most appropriate benchmarks and KPIs for measuring the impact of social media comms and provide regular reports and analysis of performance to senior stakeholders, providing insights and future recommendations
Capture learnings, curate best practices and apply them to social strategies and programmes to drive continuous improvement
Agency & Supplier management:
Manage all agencies and suppliers involved in the creation and delivery of content and in time bring these functions in house
Develop and maintain great strategic relationships with Twitter, Facebook, LinkedIn and Google
People management:
Work in a close Matrix team and with agency partners to deliver optimised activity
Excellent creative writing and a keen visual sense
Experienced at managing proactive and reactive PR activities
Expertise in digital content development
Expertise in publishing content via social media platform tools (Facebook, Twitter, LinkedIn, Youtube) and social media management systems
In-depth knowledge of social media platforms, market trends, consumer behaviour and best practices
Integrated marketing mindset (offline and online, paid, owned and earned channels)
Detail oriented, ability to work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic initiatives
Good knowledge of SEO, online media, analytics, web technology, mobile
Expertise in using analytics tools (eg Facebook Insights etc) and developing meaningful measurement reports, analysis and actionable recommendations on next steps
Selection Process
Our application process has been designed to make joining us as smooth a transition as possible, it not only provides us with the information we need to decide whether you're the right person for the job, but also to make sure we're right for you. Get more details on our application process here.
Your Online application
No matter which job you're applying for, completing our online application form is the first thing you need to do. It takes about 10 minutes to complete by uploading your CV and telling us a bit about you. Take a look at our tips on writing a great CV and before you apply pages to find out what information you'll need to hand.
Career benefits and rewards
It all starts with a competitive salary, benchmarked against our competitors, which will grow as you do. We've made sure your annual holiday entitlement is attractive too - and what's more, we let you choose the rewards that suit your lifestyle.
That kind of flexibility is a key feature of our benefits package. And there's plenty to choose from, including:
Pension funding of 9% of your base salary - you can choose to contribute less or more than this
Income protection
Life assurance
Private medical cover (anyone can choose this through our flexible benefits scheme, and managers receive this as standard)
Direct Line Group employees can apply for 50% off Direct Line and Churchill home, motor and pet insurance policies
We also provide free Direct Line travel insurance and Green Flag breakdown cover to our people.
Where can I find out more?
You can find out more by speaking to our Recruitment Consultant for this vacancy, Natasha.
Please also contact us if you consider yourself to have a disability that requires an adjustment to help facilitate your application, interview or the joining process.
Who we are
Direct Line Group is an organisation with a clear vision: to be Britain's best retail general insurer. We have market leading positions in the UK in personal lines motor and home insurance. We're home to some of the nation's best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG.
*Faxing is not our preferred method of application. Please Apply to ALL positions by clicking "Apply Now"*
The focus of this role is to develop and deliver the traditional PR activities and the social content strategy for commercial direct across DL4B products and UKIBS.
It is also a reactive and executional role managing and responding to commentary and communications about our brand and products in the social channels working alongside the customer service team.
You will design and implement interaction best practice and will deliver reporting of PR coverage and social media community activities.
Key Accountabilities
Strategy, Planning & Execution:
Create and deliver the PR and social media strategy and content planning framework to deliver sustainable engagement with our online communities
Create, develop and distribute Press releases for publication across media channels to generate coverage, build brand awareness and position us as experts in business insurance
Identify the core content themes, stories and social currencies for proactive customer engagement and gather audience insights and data - working closely with product managers and content editor.
Own and develop social content calendar for each product and work with key stakeholders and external partners to plan, create and curate fresh, useful and interesting content for our online communities
Consolidate, coordinate and socialise all content generated in the business (Marketing campaigns, SEO, Customer Service)
Create new social content to bring our brands personality and creative route to life
Ensure all activities are measurable through the Connected response' model
Work closely with the web team to integrate all social content onto our web platforms
Manage customer interactions in social channels (LinkedIn, twitter, google+) with customer services team following defined processes and SLAs
Support the Head of Marketing to define and drive the strategic direction of PR and Social Media creating a clear direction and a robust implementation roadmap for each product
Advocate social media best practice and actively look to broaden internal understanding of social media by advising/training others when necessary Establish the most appropriate benchmarks and KPIs for measuring the impact of social media comms and provide regular reports and analysis of performance to senior stakeholders, providing insights and future recommendations
Capture learnings, curate best practices and apply them to social strategies and programmes to drive continuous improvement
Agency & Supplier management:
Manage all agencies and suppliers involved in the creation and delivery of content and in time bring these functions in house
Develop and maintain great strategic relationships with Twitter, Facebook, LinkedIn and Google
People management:
Work in a close Matrix team and with agency partners to deliver optimised activity
Excellent creative writing and a keen visual sense
Experienced at managing proactive and reactive PR activities
Expertise in digital content development
Expertise in publishing content via social media platform tools (Facebook, Twitter, LinkedIn, Youtube) and social media management systems
In-depth knowledge of social media platforms, market trends, consumer behaviour and best practices
Integrated marketing mindset (offline and online, paid, owned and earned channels)
Detail oriented, ability to work within tight deadlines, adjust to changes in priorities and balance short term needs with long term strategic initiatives
Good knowledge of SEO, online media, analytics, web technology, mobile
Expertise in using analytics tools (eg Facebook Insights etc) and developing meaningful measurement reports, analysis and actionable recommendations on next steps
Selection Process
Our application process has been designed to make joining us as smooth a transition as possible, it not only provides us with the information we need to decide whether you're the right person for the job, but also to make sure we're right for you. Get more details on our application process here.
Your Online application
No matter which job you're applying for, completing our online application form is the first thing you need to do. It takes about 10 minutes to complete by uploading your CV and telling us a bit about you. Take a look at our tips on writing a great CV and before you apply pages to find out what information you'll need to hand.
Career benefits and rewards
It all starts with a competitive salary, benchmarked against our competitors, which will grow as you do. We've made sure your annual holiday entitlement is attractive too - and what's more, we let you choose the rewards that suit your lifestyle.
That kind of flexibility is a key feature of our benefits package. And there's plenty to choose from, including:
Pension funding of 9% of your base salary - you can choose to contribute less or more than this
Income protection
Life assurance
Private medical cover (anyone can choose this through our flexible benefits scheme, and managers receive this as standard)
Direct Line Group employees can apply for 50% off Direct Line and Churchill home, motor and pet insurance policies
We also provide free Direct Line travel insurance and Green Flag breakdown cover to our people.
Where can I find out more?
You can find out more by speaking to our Recruitment Consultant for this vacancy, Natasha.
Please also contact us if you consider yourself to have a disability that requires an adjustment to help facilitate your application, interview or the joining process.
Who we are
Direct Line Group is an organisation with a clear vision: to be Britain's best retail general insurer. We have market leading positions in the UK in personal lines motor and home insurance. We're home to some of the nation's best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG.
*Faxing is not our preferred method of application. Please Apply to ALL positions by clicking "Apply Now"*