Senior Marketing Programs Manager, EMEA

About Us

At AppDynamics, our Application Intelligence Platform helps today's software-defined businesses proactively monitor, manage and optimize the most complex software environments. All in Real Time, and all in production. With cloud and on-premise deployment flexibility, AppDynamics works and partners with many of the world's most innovative companies. With over 2,000 high profile and global customers, and year over year growth above 150%, we are disrupting the multi-billion dollar Application Intelligence market.

AppDynamics is headquartered in San Francisco and is expanding globally. Founded in 2008 and led by proven innovators, AppDynamics has rock solid funding from top tier venture capital firms including: Greylock, Lightspeed, Kleiner Perkins and IVP.

About You

You are:

• A forward-thinking marketer. You have good grasp of sales and marketing technology enablers including Marketing Automation tools (Marketo, Eloqua) and CRM systems (Salesforce.com).
• An expert in execution. You know that the results of a great plan will only be felt when coupled with the ability to roll up your sleeves and get the programs out the door.
• Passioninate for great work. Nothing less than your best will do. You have the ability to see the bigger picture, prioritize and simultaneously manage multiple projects and tasks.
• Analytical & results-oriented. Because marketing is an art and a science, you love understanding data, patterns and trends. You love the doing and the process but you are all about results.   
• A true team player. You're the best at what you do and you know how to work with your colleagues to get the best from them.
• Excellent at verbal and written communication. You understand your audience(s) and know what to say and more importantly, how to say it. You are extremely detail-oriented and have impeccable English for creating and proofing deliverables
• Culturally aware. EMEA Marketing means different strokes for different folks! Ability to get results across the region by adapting strategies and tactics.
• An embracer of change and growth within an organization that is continually evolving for growth.

About the Role

As a Senior Marketing Programs Manager, EMEA, you will report to the Marketing Director EMEA. You will have regular interaction with the Marketing Programs Specialist, EMEA, the EMEA management and regional sales teams, and you will collaborate with global marketing and our customer excellence organization. You will be a Key member of the marketing team delivering an EMEA marketing centre of excellence.

Your primary responsibilities include:

• Planning of sales-aligned marketing programs that will drive segmented pipeline coverage required to meet aggressive revenue targets, inline with Corporate and Regional strategy
• Lead execution of multi-channel marketing programs to drive Qualified Leads (QLs) to sales
• Laser focus on driving sales on conversions from QLs to SQOs
• Design, develop and work with our marketing operations team to implement nurture programs that will move unqualified prospects through to QL and increase LifeTime Value of existing customers. Take responsibility for measuring and increasing our marketable database and the different persona-based segments required for targeted campaigns.
• Assist with management of local execution of PR activities that align with the global PR strategy (via UK PR agency)
• Execute local channel marketing activities aligned to the global and regional channel strategy and messaging. Drive Partner Marketing-sourced QLs through joint marketing programs
• Leverage our enterprise-class freemium solution in innovative outbound ways to maximize downloads and conversions to opportunities and $
• Copywriting and repurposing marketing content. Manage localisation.
• Track success of marketing activities to improve pipeline coverage and bookings. Track spend against budget and monitor return on marketing investment, cost-per-lead analysis and opportunities for improvement. Weekly marketing success reporting to EMEA Marketing Director
• Manage EMEA Marketing Assistant

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