Web Optimisation Consultant - Bromley

We have an exciting opportunity for a Digital Optimisation/Producer to join our Commercial Digital Department. The aim of the role is to support the Head of Digital in optimising the performance and user journey of our website.

You will have a good understanding of UX, data analysis and looking at the journey from a customer perspective, to help you develop and implement a strategy of test and learn. Work with our Digital Analyst to understand how incremental changes have affected our performance.

As Digital Optimisation/Producer your main responsibilities will be:

The main purpose of this role is to understand our customers and how they use our website in a multi channel world. Working with the digital team your job will play a leading role in developing our websites and help shape and optimise our performance.

Work with our agencies to plan and execute a programme of test and lean strategy to optimise the Digital web journey across Direct Line for Business and Commercial Direct portfolio

Plan and execute changes to the website together with the Digital Analyst to measure incremental performance uplift in quotes and sales.

Work with Digital Analyst to report weekly and monthly on Digital performance as a result of changes made from test and learn strategy - regardless of success of failure

Working with our 3rd party suppliers to ensure we are able to identify and fix any performance issues within the E-commerce journey and conversion funnel

Enhancing the UX to help customers transact online for products traditionally sold face to face.

Keep up with Digital trends to ensure we are leading innovation rather than following innovation.

Enhance our offering for all digital channels including mobile, tablet and social media.

Track expected benefits of Digital change initiatives and ensure learning's are concluded and actions are being tracked

Challenge ways of workings to ensure that maximum benefit is achieved during the delivery process bringing a dynamic and fast pace pilot approach to the team.

Confidence in your approach and to be able to articulate the benefit of both customer and financial performance for budgeting.

Educate the wider Commercial Direct team on changes in the customer journey and resulting uplift

Skills and experience you'll need for the Digital Optimisation/Producer role:

Web technologies

Web development

Web production skills

Project management

Selection Process

Our application process has been designed to make joining us as smooth a transition as possible, it not only provides us with the information we need to decide whether you're the right person for the job, but also to make sure we're right for you.

Your Online application

No matter which job you're applying for, completing our online application form is the first thing you need to do. It takes about 10 minutes to complete by uploading your CV and telling us a bit about you. Take a look at our tips on writing a great CV and before you apply pages to find out what information you'll need to hand.

Closing date:

31st October 2014

Career benefits and rewards

It all starts with a competitive salary, benchmarked against our competitors, which will grow as you do. We've made sure your annual holiday entitlement is attractive too - and what's more, we let you choose the rewards that suit your lifestyle.

That kind of flexibility is a key feature of our benefits package. And there's plenty to choose from, including:

Pension funding of 9% of your base salary - you can choose to contribute less or more than this

Income protection

Life assurance

Private medical cover (anyone can choose this through our flexible benefits scheme, and managers receive this as standard)

Direct Line Group employees can apply for 50% off Direct Line and Churchill home, motor and pet insurance policies

We also provide free Direct Line travel insurance and Green Flag breakdown cover to our people.
Where can I find out more?

You can find out more by speaking to our Recruitment Consultant for this vacancy, Arfana Hussein

Please also contact us if you consider yourself to have a disability that requires an adjustment to help facilitate your application, interview or the joining process.

Who we are

Direct Line Group is an organisation with a clear vision: to be Britain's best retail general insurer. We have market leading positions in the UK in personal lines motor and home insurance. We're home to some of the nation's best-known brands, including Direct Line, Churchill, Privilege, Green Flag and NIG.

*Faxing is not our preferred method of application. Please Apply to ALL positions by clicking "Apply Now"*