PPC Executive/Manager

I have just been briefed on a very exciting new PPC Executive/Manager role within a Digital Agency which is part of a larger group which employs over 2,000 talented individuals globally and operates a number of successful businesses in a diverse
range of areas.

The purpose of the role will be working across a range of websites to plan, implement, track and optimise PPC campaigns in English and other EU languages (i.e.German, Spanish, French, Italian, etc.) The view will be to increase conversions through Keywords, AdCopy, landing page and conversion process testing and optimisation. The PPC manager will take responsibility for measuring and evaluating the effectiveness of campaigns.

Key Responsibilities

?? Plan, setup, implement, track and optimise PPC campaigns across several search engines and markets; for a range of websites across the internal and external client base.
?? Keywords strategy / research / traffic and cost estimates
?? AdCopy writing and testing
?? Deep linking / landing page recommendations at Keyword level
?? Trafficking / submission to Bid Management tool and Search Engines
?? Setup and management of PPC and SEM tracking
?? Tracking setup (including tracking codes generation, goals and funnels setup) and testing
?? SEM traffic segmentation and analysis (PPC, SEO, Direct, Referrals, etc.)
?? Prepare and present weekly / monthly reports, quarterly reviews, yearly budgets and forecasts
?? Analyse PPC campaign performance and recommend next steps
?? Analyse conversion path / user journey and recommend next steps
?? Testing strategy and implementation / Ongoing optimisation: AdCopies messaging, keywords,
?? Landing pages (A/B and MVT testing), bids, etc.

The ideal candidate will have the below skills:

?? Minimum of 3 years hands-on PPC experience, either client or agency
?? Great knowledge of Google Analytics, WebTrends, Omniture or other analytics packages
?? Experience with Bid Management tools.
?? Excellent knowledge of MS Excel, MS Word and MS PowerPoint
?? Google Certification required: ** AdWords Fundamentals exam ** AdWords Advanced exam

If you are immediately available and can demonstrate the above skills we would love to hear from you
This advert was posted by Propel - an award winning recruitment consultancy supporting marketing, advertising and technology in the digital world. We match talented professionals with opportunities from digital employers, be they industry stalwarts or the next big thing. Overall, we make talent count.

Services advertised by Propel are those of an Agency and/or an Employment Business. Please be aware that we receive a high volume of applications for our roles, many from people who meet or exceed the requirements. Whilst we try to respond to as many applicants as possible, you can assume that you have not been selected for interview if you do not hear from us within 14 days.