Marketing Officer
- Recruiter
- Recruitment Genius
- Location
- England, Merseyside, Liverpool
- Salary
- £25000 - £35000 per annum
- Posted
- 19 Sep 2014
- Closes
- 17 Oct 2014
- Ref
- 00019681
- Contact
- No Contact
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Permanent
- Hours
- Full Time
A Marketing Officer is required to join a specialist M&E provider with an outstanding reputation for risk management and delivering excellent levels of service.
You Will Be Responsible For:
o Coordination of a wide range of marketing activities and PR including:
- Database management/updates
- Web updates and development
- PR
- Marketing collateral
- Direct marketing to existing/potential customers
- Social media
- Advertisements
- Conferences and events
o Liaison with external agencies/contractors
Key Responsibilities:
o Identify and maintain a database of all existing and potential client contacts
o Liaise with BD, Marketing and Operations colleagues to ensure this database is continually updated
o Work closely with colleagues to ensure the web site is updated with the latest information/news contact details
o Supported by external agencies where appropriate, take a critical view of the web site and develop as necessary to ensure this is fresh and directly supports their BD efforts
o Draft and issue media releases
o Develop and maintain a database of PR contacts
o Be proactive in the writing, design and circulation of various marketing communications including:
o Directly support the wider business development effort by providing the right tools to support this including:
- Utilising an accurate client/prospects database, implement direct marketing / profile raising campaigns
- Explore opportunities to exploit the benefits of social media in the wider marketing communications programme
- As necessary, draft and implement advertisements using printed, electronic and web based media
- Oversee the management and delivery of events
- Research opportunities to participate in events including:
Any other duties commensurate with the post
You Will Be Responsible For:
o Coordination of a wide range of marketing activities and PR including:
- Database management/updates
- Web updates and development
- PR
- Marketing collateral
- Direct marketing to existing/potential customers
- Social media
- Advertisements
- Conferences and events
o Liaison with external agencies/contractors
Key Responsibilities:
o Identify and maintain a database of all existing and potential client contacts
o Liaise with BD, Marketing and Operations colleagues to ensure this database is continually updated
o Work closely with colleagues to ensure the web site is updated with the latest information/news contact details
o Supported by external agencies where appropriate, take a critical view of the web site and develop as necessary to ensure this is fresh and directly supports their BD efforts
o Draft and issue media releases
o Develop and maintain a database of PR contacts
o Be proactive in the writing, design and circulation of various marketing communications including:
o Directly support the wider business development effort by providing the right tools to support this including:
- Utilising an accurate client/prospects database, implement direct marketing / profile raising campaigns
- Explore opportunities to exploit the benefits of social media in the wider marketing communications programme
- As necessary, draft and implement advertisements using printed, electronic and web based media
- Oversee the management and delivery of events
- Research opportunities to participate in events including:
Any other duties commensurate with the post