PPC Executive - Client Side - UK National Only

A dynamic articulate PPC executive is required for this vibrant online contact lens retailer based in Camden.

The PPC executive role is extremely important in this medium sized retailer and the candidate will need to be enthusiastic about Google AdWords and PLA's and the role they play in helping potential customers find what they are looking for.

A typical day may involve setting up campaigns in the UK, weighting budgets, looking at what's happening in different verticals, briefing landing pages into the design team and reporting on the growth of traffic. This is a really exciting role for someone that wants to get experience with a very fast growing online retailer and leader in the European contact lens market.

Responsibilities include:

- Implementation and optimisation of online campaigns across channels
- Looking through keyword research tools and other reports to grow your campaigns
- Adcopy changes instinctively knowing what works but willing to test
- Understand how to use bid optimisation in the most effective way
- Check budgets and report on ROI/ spend weekly and work to CPA targets
- Forecasting based on current performance and YOY trends
- Use Google analytics to test landing pages
- Develop different user profiles we may want to target
- Grow your campaigns using remarketing & rsla, Bing/Yahoo, social media and other channels

Requirements:

- 3-5+ years of marketing experience.
- 2+ years of experience managing PPC campaigns. Preferably in an agency
- Understands digital marketing and genuine passion for PPC
- Proven track record of driving successful PPC campaigns. You understand the search ecosystem and how PPC and PLA's fit into the system; and know how to make great campaigns.
- Proven ability to manage multiple projects in a fast paced environment.
- Superb communication skills.
- ROI focused; strong measurement skills.
- You are relentlessly customer-oriented. Feedback from customers is highly important to you and weighs into your decision making and prioritisation.
- Interest in contact lenses/ wear contact lenses advantageous

You may have worked in the following roles:
PPC Executive, PPC Account Manager, Google AdWords Manager, SEM manager, Paid Search Account Manager, Search Marketing Manager.