SEO & Content Specialist

who we are

Mavens is a digital research & strategy agency, born out of a unique combination of digital expertise gained at the forefront of online research, strategy, and activation for some of the world's largest brands.

Our work is truly global, across industry and across continents, we distinguish ourselves by using search engine and social media data to provide insights into people and their behaviour, and translating this into online strategies that drive genuine business benefits.

Our role is to help brands understand how the digital landscape works, from the geological underpinnings of Google search, to the rough peaks of the Facebook newsfeed, from wilds of forums and blogs to the clean streets of the Apple App Store. Mavens feeds hungrily on the raw data of the internet, and uses it to map and understand the paths that brands should tread.

the opportunity

Foundry is a division of Mavens, using insights drawn from digital consumer behaviour and from local market culture, we help engage our clients audiences with creative copy, and images that convey their brand values, and which are built on a strong technical foundation that optimises search performance.

Foundry's approach spans accessibility, content, and linking strategies to make sure that we provide the necessary sign posts for search engines. We also activate content marketing campaigns by establishing exchange partnerships with reputable bloggers and opinion formers.

Key tasks include:

• Carrying out various SEO, content, and blogger outreach programmes, which involve:
• Carrying out keyword research, content, and thematic analysis around emotive or functional themes relevant to specific brands, sectors and markets.
• Optimising websites and content to ensure best performance on search engine rankings.
• Establishing and maintaining good relationships with bloggers, and key influencers.
• Briefing and liaising with writers and designers creating content to ensure that they follow SEO best practice and editorial guidelines.
• Reporting and maintaining an organised record of progress on programmes.
• Researching, and writing original articles according to editorial guidelines drawn by Mavens and the clients as required.

about you

You will be digitally savvy ideally with an applied interest in digital espcially search optimisation, blogger outreach and/or content creation. You will have a sharp eye for detail and keen ear for tone and language. Fluency in English is mandatory with with additional languages considered favourably.