Marketing Executive

A new position has become available at Equity for a dynamic Marketing Executive. The role will involve working closely with the Brand Manager on executing campaigns and carrying out marketing activity to meet set objectives.

The Marketing Executive role will assist and support the marketing team through managing the implementation of direct marketing campaigns, maintaining filing systems and monitoring competitor activity and industry news.

With over 80 years of expertise, this company are the UK’s leading supplier of educationally rich group tours, school ski trips and activity focused tours. Their portfolio of brands specialise in curriculum focused programmes for schools, colleges and universities in the UK, around Europe and all over the world.

Marketing Executive - Key Responsibilities and Accountabilities:

- Supporting with the delivery of timely and effective marketing campaigns as agreed with the Brand Manager across online and offline channels

- Working with the Brand Manager and external agencies on PR, PPC, SEO, advertising, affiliate marketing and lead generation campaigns

- Assisting the Brand Manager in planning annual marketing campaigns, budgets and strategies

- Managing the implementation of direct marketing campaigns

- Managing the production of branded collateral and sales tools

- Managing and maintaining image libraries and filing systems

- Managing stock lists and print production of marketing collateral

- Preparing customer data lists for email and direct mail campaigns

- Working with third party suppliers including mailing houses, printers and design agencies where required

- Monitoring competitor activity and industry news

- Assisting and supporting the marketing team on additional tasks as required to aid with the smooth running of the department

- Ensuring Company policies and procedures are followed at all times

Marketing Executive - Person Specification and Skills:

- Educated to degree level or equivalent, preferably marketing related

- Ability to work productively in a small team, and communicate effectively with department colleagues and key business representatives

- Able to manage multiple projects, keeping to agreed deadlines

- Customer orientated with an understanding of advertising and marketing principles

- Excellent written and verbal communication skills with ability to communicate at all levels

- Strong copywriting skills

- Strong MS Office skills, particularly Excel for data manipulation and segmentation

- Experience of email marketing and working with email solutions

- Must be able to see how their role integrates with the bigger picture

If you feel you have the skills and experience needed to become a Marketing Executive please click 'Apply'