E-commerce Manager / Direct Marketing Manager
- Recruiter
- Bluetownonline Ltd
- Location
- Chiswick Homefields, Hounslow
- Salary
- From £40000 to £45000 Per Year
- Posted
- 18 Jul 2014
- Closes
- 30 Jul 2014
- Ref
- JOLLY
- Contact
- Administration Support
- Sectors
- IT
- Contract Type
- Permanent
- Hours
- Full Time
Job Title: E-commerce / Direct Manager
Location: Chiswick / Park Royal
Salary: £40,000 - £45,000 pa
The company is a family run business supplying exceptional interiors and gifts for 40 years. Their unique and eclectic ranges are available in the stores and showroom and can also be purchased via the web and mail order.
Job Role:
Develop and maintain the marketing strategy, plan & budget for the company in order to achieve maximum profits through the sales channels.
The candidate must have high profile ecommerce experience gained in a retail environment. You will be commercially aware, possess a strong record of driving and achieving growth through digital marketing, CRM, direct mail and content management.
Key Responsibilities:
Marketing:
* Develop and implement the online strategy along with companywide marketing campaigns
* Responsibility for the direct and online P&L
* Work closely with the PR Manager, Head of Sales and the Creative Director to ensure all marketing campaigns are communicated and are on brand and in synergy with the other sales channels
* Deliver a marketing strategy that drives sales through comprehensive marketing campaigns and strategic business development activities
* Head up the strategy for online growth
* Develop and implement a comprehensive SEO plan, and manage PPC campaigns and Affiliate marketing initiatives
Catalogue Production:
* Assist in the production and planning of the mail order catalogues
* Responsible for circulation planning, printing, material sourcing and analysis of ROI
* Obtain quotes from photographers and printers and shoot locations
* Create and manage catalogue budget
* Liaise with the merchandising department to ensure all product information is prepared in time for the production of the catalogue
* To devise and oversee the mail out strategy with the view to increasing the conversion rate and increasing sales from enquirers to buyers
* To work alongside the PR Manager to ensure inserts of catalogues are distributed in a timely fashion and within the correct media
* To increase the Average Transaction Value (ATV) and Repeat Purchases per year
* To recommend reactivation programs
* To report seasonally on campaign performance
* To liaise with the mail house for distribution and negotiate rates of postage
Website:
* To manage and develop a web content manager
* Identify and drive opportunities to grow the ecommerce channel
* Prepare a monthly budget for affiliate marketing and report on effectiveness monthly
* Make sure the website is informative, accurate and contains compelling content with web tiles frequently updated with current information
* To create a marketing plan and budget for the website with quarterly reviews
* Run e-newsletter campaign programme
Skills & Experience Required:
* 5+ years in an E-tailing and Direct environment
* Demonstrable success leading growth for a major brand & systemically improving ROI
* Determination and drive for results
* Highly organised with a hands on approach and attitude
* Detailed working knowledge of online marketing and operations
* Proven ability to manage external agencies
* Familiar with a Magento platform
* MS Navision experience preferred
To apply for the role please click APPLY to submit your CV and Covering Letter
(Keywords: Ecommerce Manager, Marketing Manager, Direct Marketing Manager, Marketing, Direct Marketing, Ecommerce, Website Manager, SEO, Digital Marketing, Digital Marketing Manager, Retail Ecommerce Manager, Retail Marketing Manager, Online Marketing Manager, Online Marketing, SEO Manager)
Location: Chiswick / Park Royal
Salary: £40,000 - £45,000 pa
The company is a family run business supplying exceptional interiors and gifts for 40 years. Their unique and eclectic ranges are available in the stores and showroom and can also be purchased via the web and mail order.
Job Role:
Develop and maintain the marketing strategy, plan & budget for the company in order to achieve maximum profits through the sales channels.
The candidate must have high profile ecommerce experience gained in a retail environment. You will be commercially aware, possess a strong record of driving and achieving growth through digital marketing, CRM, direct mail and content management.
Key Responsibilities:
Marketing:
* Develop and implement the online strategy along with companywide marketing campaigns
* Responsibility for the direct and online P&L
* Work closely with the PR Manager, Head of Sales and the Creative Director to ensure all marketing campaigns are communicated and are on brand and in synergy with the other sales channels
* Deliver a marketing strategy that drives sales through comprehensive marketing campaigns and strategic business development activities
* Head up the strategy for online growth
* Develop and implement a comprehensive SEO plan, and manage PPC campaigns and Affiliate marketing initiatives
Catalogue Production:
* Assist in the production and planning of the mail order catalogues
* Responsible for circulation planning, printing, material sourcing and analysis of ROI
* Obtain quotes from photographers and printers and shoot locations
* Create and manage catalogue budget
* Liaise with the merchandising department to ensure all product information is prepared in time for the production of the catalogue
* To devise and oversee the mail out strategy with the view to increasing the conversion rate and increasing sales from enquirers to buyers
* To work alongside the PR Manager to ensure inserts of catalogues are distributed in a timely fashion and within the correct media
* To increase the Average Transaction Value (ATV) and Repeat Purchases per year
* To recommend reactivation programs
* To report seasonally on campaign performance
* To liaise with the mail house for distribution and negotiate rates of postage
Website:
* To manage and develop a web content manager
* Identify and drive opportunities to grow the ecommerce channel
* Prepare a monthly budget for affiliate marketing and report on effectiveness monthly
* Make sure the website is informative, accurate and contains compelling content with web tiles frequently updated with current information
* To create a marketing plan and budget for the website with quarterly reviews
* Run e-newsletter campaign programme
Skills & Experience Required:
* 5+ years in an E-tailing and Direct environment
* Demonstrable success leading growth for a major brand & systemically improving ROI
* Determination and drive for results
* Highly organised with a hands on approach and attitude
* Detailed working knowledge of online marketing and operations
* Proven ability to manage external agencies
* Familiar with a Magento platform
* MS Navision experience preferred
To apply for the role please click APPLY to submit your CV and Covering Letter
(Keywords: Ecommerce Manager, Marketing Manager, Direct Marketing Manager, Marketing, Direct Marketing, Ecommerce, Website Manager, SEO, Digital Marketing, Digital Marketing Manager, Retail Ecommerce Manager, Retail Marketing Manager, Online Marketing Manager, Online Marketing, SEO Manager)